Rock Burger concept gets new life on Kings Highway
you can find a longtime Myrtle Beach resident, mention Rock Burger to
them and watch the reaction. In many cases, you'll see a wave of
nostalgia wash over them, their eyes glossy from remembering great
shows or wild nights of yesteryear.
The Rock Burger of old was
something of an institution in its heyday. Closing about 10 years ago,
the aptly-named hamburger joint/rock music venue was home to a great
many bands and quite a few local customers.
location at 1107 N. Ocean Blvd., Myrtle Beach, is giving way to a new
one at 1604 N. Kings Highway, Myrtle Beach. April and Joseph Almakiz,
the new owners, have been approached by the original Rock Burger's
patrons as the couple finishes up the building.
"We've actually had a lot of people stop by and ask if it's the same Rock Burger," April Almakiz said.
the ownership changed, those familiar with the first Rock Burger won't
feel out of place with its successor. On Tuesday, Joseph Almakiz was
helping finish the building - fitting lights on top of the sheet-metal
accents on the wall.
Both longtime Myrtle Beach residents
themselves, the Almakizes bought Rock Burger's name and concept from
its original owners. While her husband is helping prepare the building,
Rock Burger is more April Almakiz's baby.
"We wanted a
restaurant/bar that had live bands with a rock 'n' roll theme," April
Almakiz said. "[We wanted] a little bit of everything actually, and we
wanted some thick, juicy burgers."
With a hamburger and bar
food-oriented menu and a place for live bands, Joseph Almakiz said they
plan to feature some of the great local bands with traveling acts mixed
in here and there. They also plan to add a large deck to the
long-vacant building to provide the second generation of Rock Burger
fans a chance to give their rock-oriented revelry an outside venue.
Pending circumstances, Joseph Almakiz estimates the new Rock Burger will open in about two weeks.